JaJa BV was founded in 1989. The first store with wholesale was located at Haagdijk in Breda.
Soon this location was confronted with its limited available space , as the market was increasingly demanding a broader range of products. JaJA turned out to be a great success and continued as wholesaler outside the center of Breda. At that time, JaJa was also an integral part of the international market. More and more was exported to countries in Western Europe. After a number of relocations JaJa had establishes its headquarters at a central located business park. This head office is easily accessible for both national and international customers.