JaJa Holding Int.B.V. was founded in 1989 and based in Breda, a centrally located city for our customers in the Benelux and Europe. The business originated from a sense by the founder Etienne, supported by the then already legalized coffeeshops. Back in the day the only way to buy tobacco related products could be done at one organization. An organization that also sold products to which most coffeeshop owners did not want to associate themselves with. Etienne saw this as a challenge and an opportunity to build an organization where he would only sell industry related products. JaJa started with Rizla rolling paper, a few bags and scales. Nowadays, JaJa produces their own brand of rolling paper and delivers all over the world.